BOOM is pleased to announce its major sponsorship of Perth Glory’s A-Leagues Women’s team and Coaching Staff for the 2024/25 season.

The decision to partner with the team exemplifies the company’s commitment to promoting women in sport and healthy living in the broader community, with CEO Ben Pieyre saying he was very proud of the partnership.

“This is an exciting opportunity that we hope will also give us a chance to amplify the voices of players and coaching staff,” said Mr Pieyre.

“It is our hope that increased platforming of players will encourage more girls and young women to engage in sport, especially football.”

Mr Pieyre also hopes improved awareness of the business through the partnership would help highlight opportunities for women in the resources, industrial and renewables industries and create a pathway for more women to enter the crane and lifting industry.

“Aside from our traditional recruitment mechanisms we are really looking at innovative ways to increase diversity across our workforce, including encouraging more high school and university graduates and more women to look at a career in the crane and lifting services industry,” he said.

“We look forward to supporting Perth Glory players and coaches through this season and we will be cheering the players on from the sidelines.”